Impressionable copywriting
for Melbourne property and people.
Photos are important, but they don’t tell the full story…
Do you want writing that’s so compelling it’ll bring more buyers to your door? Do you want to promote the lifestyle a property brings not simply the bricks and fittings? Do you want vendors, buyers, renters and landlords to know you’re honest, genuine, friendly, and you get results?
Are you looking for more exposure to sell homes?
That’s where I come in! I know the property business inside and out. I’ve been writing real estate copy for more than 14 years.
Get them through the door:
I know property. I know real estate. I know real estate copywriting. I know your struggle.
I’m easy to work with, can turn copy around quickly and I’m affordable.
I’ll work with you to boost your sales and convert the curious into customers.
I’ll make sure your bio stands head and shoulders above your competition.
The copywriting I’ll do for you will:
be honest, persuasive and powerful
influence your buyer’s first impression
make an emotional connection they won’t get from images or floorplans
be sprinkled with benefits, features and joy
avoid the old clichés
make your property listings shine and your bio brilliant
compliment your brand’s existing language and tone of voice
be H O T
Smash your sales targets with hot copy!
Listing Copy
Spice up your copy to attract buyers and increase conversions
Your focus is selling properties.
To do that, you need to start with strong, compelling property descriptions. Ones that grab attention. That resonate enough to turn the reader into a viewer.
The tried and tested approaches to writing property listings will often work (eventually), but they won’t make you stand out.
If you want your potential buyers to make an emotional connection, let me write your property copy. I’ll make your property’s personality shine!
Buyers become sellers. Sellers become buyers. I write evocative, engaging listings that drive enquiries.
Agent Profiles
Sharpen your brand image with a professional profile that showcases your accomplishments
I love to write a good profile. Which is handy, since I’ve written close to 200 of them!
A good profile (bio) can be hard to come by. It’s often the first impression you give, don’t let it be a second thought.
A strong profile needs personality. It needs a (short) story. Not just any old story. A story that tells the reader why it matters. One that differentiates you.
Don’t just list your qualifications and awards with a cutesy fact at the end. And don’t fill it with glitter either. Show your property expertise with the real you. If you’re interested in showing your down to earth side alongside your professional side - call me today.
Content
Whether you need a website from scratch or a refresh, crisp, clear copywriting will help you stand out as the best
98% of buyers start their search online. Most of those buyers will only scan websites. They rarely read them. Every page of your website needs to captivate your audience.
It’s not just about words on a page but words that engage, motivate and sell. It needs to: communicate quickly and clearly.
Be focused on conversions.
Be on brand and present your agency in a positive, professional light.
Be aspirational but not cheesy.
My property copywriting will do all of those things (except cheesy) for your website.
Speaking of brand: my versatility means I write words in your style to reflect your tone of voice. Ready for website refresh or words for your new site?
I’m based in Melbourne but I work with real-estate agents across Australia. All I need is a few photographs and a floor plan and voila – your real estate content will land in your inbox.
Hi, I’m Emma.
Here’s why it pays
to work with me:
I’m enthusiastic and responsive
I know real estate inside out
I know the words to use to avoid being cheesy
I write words that help boost your sales
I do the writing while you sell the properties
I have professional writing qualifications
I turn jobs around quick-smart
I deliver on budget
I’m easy to work with and friendly
I’ll work with you,
wherever you are.
Don’t take my word for it…
“I’d just started my business and really had no idea what my “tone of voice” was. Emma helped me figure it out and nailed the copy for my About Me section - it was 100% what I was hoping for! She was thorough in her research and efficient in her delivery. I recommend her copywriting services to everyone I know. Oh yeah, she definitely knows a thing or two about the industry too! :)”
— Amy M
“Emma wrote my bio page as I was struggling to write it myself. She was able to turn my page of jumbled dot points into a compelling and engaging profile that many of my vendors and buyers often comment on. I know it’s the reason some of my clients actually pick up the phone and call me! Emma was super easy to work with and I didn’t even need to send it back for any edits.”